Actor Jake Gyllenhaal is the face of Prada’s new men’s fragrance campaign, Luna Rossa Ocean, which launches in August 2021. The marketing visuals follow sailing boat Red Moon, which participates in the American Cup competitions.

The actor, in his advertising debut, is shot by photographer Sølve Sundsbø for the campaign, with a film short directed by Johan Renck.

"Thanks to his audacious spirit and his talent, Gyllenhaal embodies the adventurous new fragrance, striking a balance between strength and virility, elegance and sensuality, and sophistication and self-awareness," explains Prada.