On 6 September, Jaeger-LeCoultre hosted a gala dinner to celebrate the 85th anniversary of the Reverso watch at the Venetian Arsenal. Jaeger-LeCoultre CEO Daniel Riedo greeted over 200 guests including friends of the Maison: Carmen Chaplin, Zhao Wei, Cristiana Capotondi, Daniel Brühl, Jorge Viladoms, Eva Riccobono, jury panel members Chiara Mastroianni, Gemma Arterton, Nelly Karim, Pilar Lopez de Ayala as well as the godmother of the Venice International Film Festival Sonia Bergamasco and Christian Louboutin as guest of honour.

The setting of the evening's glamorous proceedings was Art-Deco in a nod to the timepiece first launched in 1931, with the addition of a cabaret atmosphere from the '30s.

Guests were also treated to a discovery of the collection of Reverso watches, from One, Classic and Tribute models, as well as the new creations by Christian Louboutin, as part of the Atelier Reverso launched this year.