On 2 September, Chris Hemsworth and wife Elsa Pataky, along with co-stars Daniel Daniel Brühl, Olivia Wilde and director Ron Howard attended the World Premiere of Rush at Odeon Leicester Square in London, England. The Hollywood stars were joined by McLaren Formula One driver and former World Champion Jenson Button as well as his teammate Sergio Perez. Niki Lauda on whom the movie was based, Sir Jackie Stewart, and Tamara Ecclestone completed the roundup of Formula One representation at the star-studded event.

Rush portrays the exhilarating true story of two of the greatest rivals the world has ever witnessed—handsome English playboy James Hunt (Chris Hemsworth) and his methodical, brilliant opponent, Niki Lauda (Daniel Brühl).