Emporio Armani Goes 'Digital' with Menswear in Milan | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Emporio Armani Goes 'Digital' with Menswear in Milan
By SENATUS Magazine | 26 June 2013

Presenting an elegant wardrobe titled “Digital,” Emporio Armani takes classic menswear favorites — suits, jackets, shirts, slacks and pullovers — and makes them contemporary through the use of techno fabrics and laser techniques. Colors range from Armani blue to teal green, to putty beige and ice white, all made more luminous by high tech mingling of cotton and yarns. Punctures are laser etched into super soft leather, creating a digital effect.

Shapes become extra light, linings disappear and zippers and press studs replace buttons. Heat welding gets rid of seams as in the rough cut light wool jacket or the straight-legged trouser with pleated waist for extra comfort.

There's lots of novelty in the accessory department, such as the small hand bags carried by the models, a look Armani discovered in Japan, or the see-through plexiglass lace-ups.

"Revealing the ankle can be sexy," a good-humored Armani said after the show Monday.

10 Photos | View Photos

Fashion & Style

Burberry harmonizes fashion and melody for summer 2026

Watches & Jewelry

Rado reveals inner beauty with the new Anatom Skeleton

Fashion & Style

MCM makes its move with the Year of the Horse Aren collection #YearoftheHorse

Fashion & Style

Drew Starkey is the new face of Dior by Jonathan Anderson

Fashion & Style

Zendaya and the timeless allure of the Louis Vuitton Monogram

Fashion & Style

Jannik Sinner for Gucci Altitude - the House's first winter sportswear collection

All Rights Reserved. SENATUS © 2026
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.