Tiffany & Co.'s campaign for its new Tiffany Lock collection of stars Rosé of K-pop group Blackpink. Expanding on the current offering of Lock bangles that debuted in the U.S. in September, the global launch will bring an array of rings, earrings and pendants in rose gold to the brand with multiple colorways debuting later in the year.

Since the late 1800s, the lock has been a defining symbol for Tiffany & Co., seeing its way onto pieces like brooches, necklaces, money clips, charms, and those iconic key rings. The latest interpretation of this motif, the Tiffany Lock bracelet collection, is described as “all-gender” with an ethos of “No rules. All welcome”.