BMW's new 7 series is driving towards progressiveness through innovative design. Experience a new level of sophistication with the BMW Crystal Headlights, BMW Curve Display and luxurious interior ambience.

With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy pure driving satisfaction, unsurpassed long-distance comfort, and a top-end digital experience. Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the 7 Series line, and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability.

The models at the pinnacle of BMW’s luxury range are wrapped in a new definition of luxury that focuses on the individual and their personal attitudes, needs and emotions. In addition to presence, elegance and exclusive premium quality, there is a progressive approach characterized by innovations that directly enhance the user experience, wide-ranging connectivity, and standard-setting sustainability of the new 7. In this way, the new BMW 7 Series has been designed to meet the needs of a clientele that sees itself as committed to meeting challenges in a responsible manner – and one that views personal mobility as a way to experience unique moments in everyday life and on trips away.