Reflecting a shared mission to celebrate global heritage, Sulwhasoo officially announced its partnership with The Metropolitan Museum of Art at Sulwhasoo Night at The Met. The yearlong agreement will support a range of Museum programs and activities aimed at innovating the ways in which audiences engage with and celebrate global heritage.

Sulwhasoo’s sponsorship will help realize dynamic programs, including The Met’s Women and the Critical Eye panel discussion and reception on April 13, 2023. This annual event cultivates connoisseurship in women who have a keen interest in the art world, offering participants unparalleled access to world-renowned curators, collectors, and contemporary artists. Sulwhasoo will also sponsor The Met’s Apollo Circle Member group—which provides monthly opportunities for young patrons to engage with The Met’s curators and leadership—and the Apollo Circle Benefit, the group’s annual black-tie fundraiser.

On 29 March, Sulwhasoo celebrated the launch of its partnership with The Met with an event hosted at the Museum and co-hosted by Sulwhasoo’s global ambassadors: K-pop icon Rosé from BLACKPINK, Academy Award ®-winning actress Yuh-Jung Youn, and prominent Chinese actress Jia Song.