With the upcoming FIFA World Cup held in Qatar, Hublot is set to serve as the tournament’s Official Timekeeper, timing all 64 matches, for the fourth time.
With more than 1 billion viewers, the FIFA World Cup tournament is the world’s most watched sports event. On the occasion, Hublot has launched a new "Hublot Loves Football" campaign, inviting Lebanese fashion designer Mira Mikati to design a special, happy, colourful logo for the campaign.
Her hand drawn and painted design captures a youthful, hopeful enthusiasm and communicates a spirit of unity.
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Hublot, Official Timekeeper of FIFA World Cup Qatar 2022™, kicks off 'Hublot Loves Football' Campaign
Mira has also been enlisted with creating 15 unique designs on footballs, working with 15 Hublot Ambassadors and Friends of the Brand.
Each football of a representation of the personality's dreams. Each is a one-off, a piece of art created to capture the themes of hope and universal respect. Mira has hand-drawn and painted some footballs, crocheted others, employing a diversity of methods that is similar to the global representation of the sport.: Read Story
