The collaboration between global pop icon Jung Kook and luxury watchmaker Hublot is a masterclass in creative synergy. This partnership, solidified in Seoul on February 12th, 2026, positions Jung Kook as a Global Ambassador, uniting the worlds of high-fashion horology and contemporary music. Hublot CEO Julien Tornare emphasizes that Jung Kook's precision and willingness to push boundaries perfectly mirror the brand’s spirit.

The campaign film captures this essence through poignant reflections on the nature of time. Jung Kook declares, "It's not time that defines me. It's how I move through it". This philosophy aligns with Hublot’s "Art of Fusion," which seeks to reshape the geometries of time. The artist further notes, "I don't chase time. I flow with it", a sentiment that resonates with the fluidity and innovation of the Big Bang Original Unico. 

On his wrist, the Big Bang Original Unico represents twenty years of mastery, from the first fusion of gold and rubber to the advanced Unico in-house movement. Jung Kook concludes that "To move with time is to master it". This partnership is not just about appearances; it is an extension of a shared creative code.