Melody meets movement - The "Into The Second" theme of Zenith's new campaign starring Eason Chan innovatively combines the image of a sundial, believed to be the prototype of timepieces in human history, the beat of a metronome, as well as a monologue by Chinese pop legend, into a well-curated story.
When it comes to the creation of music, which requires polishing by time and attention to detail, no sacrifice is too great for Chan, who says: "Alongside my lifelong passion for music, I am committed to helping people appreciate the value of making every second count."
