Disney and Swarovski celebrate twenty years of brilliance at Selfridges | SENATUS

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Disney and Swarovski celebrate twenty years of brilliance at Selfridges

21 December 2025

The most storied partnership in the world of whimsy has reached a dazzling milestone. To honor twenty years of creative synergy, Disney and Swarovski have staged a spectacular takeover of the Corner Shop at Selfridges, turning the London landmark into a crystalline dreamscape for the holidays. 

This season, the storied department store becomes a stage for high-octane fantasy. Passersby are treated to enchanting window installations that marry the nostalgic charm of Disney with the precision of Swarovski craftsmanship. It is an immersive experience that feels less like a boutique and more like a private invitation into a world of pure, refracted light.

Within this shimmering enclave, guests can discover an array of characterful gifts that balance playful heritage with a decidedly modern elegance. Every piece in the collection serves as a testament to two decades of shared magic, and because these treasures are available exclusively at Selfridges, they represent the ultimate holiday find for those who appreciate the rare and the radiant.

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