Dior Chiffre Rouge reborn - twenty years since its launch | SENATUS

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Dior Chiffre Rouge reborn - twenty years since its launch

13 February 2024

Twenty years since the original Dior Chiffre Rouge watch was launched, whilst under the creative stewardship of Hedi Slimane, Dior is breathing new life into its horlogerie effort with the relaunch of eight new Dior Chiffre Rouge models, including two tourbillons limited to just 20 pieces.

The new timepieces epitomise Dior’s timeless elegance, alongside contemporary flair. Novel elements include the artful integration of the signature Dior ‘cannage’ motif. From the dial to the oscillation weight and a flying tourbillon cage on select models, this distinctive pattern creates a tapestry of sophistication, underscoring Dior’s unwavering commitment to intricate design details and elevating these timepieces to the realm of wearable art.

The new Chiffre Rouge proudly boasts Swiss-made movements, ensuring unparalleled technical excellence. Different editions feature distinguished movements such as the Sellita SW300 caliber, La Fabrique Du Temps for the tourbillons, and the historic El Primero movement by Zenith for the chronographs.

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