De Beers presents "Where It Begins" | SENATUS

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De Beers presents "Where It Begins"

2 November 2022

Introducing ‘De Beers: Where It Begins.’ De Beers' latest campaign tells the story of a De Beers diamond, from its discovery as a rough diamond at the source through its transformation into beautifully crafted jewellery.

The visuals stars the brand's new Global Ambassador, Lupita Nyong'o.

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