Classic is a new fragrance launched by David Beckham, set to hit the shelves around the globe this month, developed by David in collaboration with famed perfumer Aurélien Guichard. As part of the campaign, David described Classic as a reflection of his own personal style.

"My new fragrance, Classic, is an expression of my style… modern, elegant, masculine… I love it. And hope everyone will love it as much as I do," David explained on the fragrance's website. "I wear it on the same occasions as most men: after training, after a shower, when I'm going out..."

See photos from behind the scenes at http://senatus.net/album/view/10719/