Calvin Klein has Greta Lee starring as the face of its fall 2024 campaign. The campaign was photographed by Mert Alas and has Lee showcasing the brand's latest underwear launches.

“Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean into a side of myself that I’ve never shown before,” Lee said.

“Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body. It was a radical and emotional experience for me, and I’m so proud of it.”

The campaign captures Lee “through a new lens as [she] moves confidently through her day” and set to The Go-Go’s “We Got the Beat” as the soundtrack.