K-pop girl group aespa has been tapped to front the new campaign for Chopard, personifying the Swiss brand's Happy Sport, Happy Hearts and Happy Diamonds collections, along with the Maison’s latest stunning My Happy Hearts collection.
Since making their debut in November 2020, their hit single "Black Mamba" hit 4 different Billboard charts in only 3 days. The band has also continued their success with their hit songs "Next Level" and "Savage".
In Chopard's new campaign, the group’s personal brand of star power and futuristic warrior aesthetics fit ideally with the Maison's shared values.
