IWC Schaffhausen has launched a new TOP GUN collection in its iconic Pilot’s Watches family. The inspiration comes from the world of naval aviation coupled with the landscapes encountered by TOP GUN fighter pilots during training, now expressed through PANTONE® color codes on the timepieces.
To achieve this, IWC has engineered completely new ceramic colours to embellish its new offerings in strikingly monochrome, muted design.
In addition, the Swiss luxury watchmaker has unveiled a global advertising campaign to accompany the new TOP GUN designs.
The campaign stars American football quarterback Tom Brady, who has been an IWC brand ambassador since 2019. Brady has won seven World Championships, more than any other quarterback in American Football history, and 18 Division Titles so far in his unparalleled career. Yet, despite having achieved so much and having nothing left to prove, he keeps challenging himself and pushing to new heights. These character traits match the new campaign’s tagline, “We’re not here to try – we’re here to do,” making Brady the perfect choice to represent the TOP GUN mindset.
In the fast-cut short films, Brady wears the Pilot’s Watch Chronograph TOP GUN in black, sand-colored, green, and white ceramic.