With Formula 1 celebrating its 75th Anniversary this year, TAG Heuer makes a triumphant return to the sport as its Official Timekeeper.
With a rich history in Formula 1 spanning over seven decades, 2025 marks the revival of a special partnership that embodies luxury, precision, innovation, performance and speed.
TAG Heuer was the first luxury brand to have its logo appear on a Formula 1 car in 1969, the first to sponsor a team in 1971 and, with 239 wins, 613 podiums, 9,471 points, 11 World Constructors’ Championships, 15 World Drivers’ Championships to its name through its associations with teams, it is one of the most successful brands in history to be associated with Formula 1.
It was back in 1992 that TAG Heuer would strike a deal to become Official Timekeeping partner for Formula 1, utilising its incredible expertise to enhance and develop the precision and reliability of the timing solutions present in the sport. As well as data capture and processing, the system would also provide a new dimension to the entertainment for viewers at home, and the TAG Heuer logo that would be shared on TV screens around the world would become a defining visual of the sport.
TAG Heuer would hold this role until 2003.
Since 2011, the Swiss watch brand has been exclusively, the Official Watch Partner of the Monaco Grand Prix. With this announcement, 22 years later, it will be ever present on all 24 races in the 2025 Formula 1 season.
The partnership between TAG Heuer and Formula 1 embodies a shared philosophy between the two iconic brands that goes beyond racing, through a dedication to precision engineering, cutting edge technology and avant-garde materials, accuracy and an unbreakable commitment to surpass your own personal best represent.
