When Swiss horology meets the pulse of the pavement, something powerful happens. The new TAG Heuer Connected Calibre E5 40MM x New Balance Edition, launched alongside the TAG Heuer x New Balance FuelCell SuperComp Elite v5 running shoe, is a rallying call to athletes who train with intention — the ones who chase progress, not shortcuts.
This is more than a collaboration. It’s a fusion of two cultures obsessed with precision, motion, and personal bests.
Luxury in motion
TAG Heuer has spent a decade crafting connected watches not as gadgets — but as instruments. The fifth-generation Calibre E5 elevates that mission, pairing Swiss watchmaking savoir-faire with a fully in-house designed operating system. The result? An interface that’s cleaner, quicker, sharper — a seamless companion for both tempo runs and everyday life.
Dual-band GPS. Immediate device pairing. Real-time wellness insights. Faster everything.
Because performance never waits.
Wrapped in a 40mm black DLC-coated titanium case, this is lightweight resilience with a stealth edge, designed to go where your training does. The new 0–100 scale dial syncs directly with app-based running metrics, delivering clarity at a glance.
And on the caseback? A refined New Balance engraving — a whisper of athletic heritage stitched into the heart of Swiss precision.
Two icons. One mindset.
For over 100 years, New Balance has outfitted runners who make discipline look like devotion. TAG Heuer measures time for those who refuse to waste a second of it. Together, they create tools for the athlete who is always evolving.
Olympic champion Sydney McLaughlin-Levrone, who fronts the campaign, says it best: these pieces are for “athletes who want to stay accountable, trust their plan, and keep pushing for better every single day.”
That focus translates across every detail — including a first-of-its-kind Cushion Comfort System integrated into the strap, merging rubber and performance textile for flexible support mile after mile. A second co-branded strap, embroidered and sleek, adapts to tougher sessions without missing a beat.
From wrist to stride
The energy continues underfoot. The FuelCell SuperComp Elite v5 is race-day afterburners: carbon fiber plate propulsion, ultra-responsive PEBA cushioning, featherlight construction built to turn seconds saved into new records made.
A rich violet color — inspired by English Purple — unifies watch and shoe in a confidently bold palette that looks as high-performance as it feels.
Together, they form a running kit with the elegance of luxury design and the heart of a finish-line fighter.
Precision that trains with you
Exclusive New Balance training plans — from first 10K to marathon mastery — sync seamlessly to the watch. Step-by-step sessions appear on screen with outdoor-optimized visibility. Color-coded pacing, warm-up timers, interval countdowns, movement cues — every detail designed to help you run smarter, not harder.
And post-run, the Connected app transforms each workout into progress you can see, track, and crush again tomorrow.
Your style never rests
Even at rest, the E5 stays iconic. New watch faces in purple-gray tones — minimalist to data-driven — shift from track to boardroom with the same confidence. Precision doesn’t clock out.
Strap in. Lace up. Own the journey.
This collaboration isn’t about trends. It’s about an attitude: train with intention, and the results follow.
TAG Heuer Connected Calibre E5 40MM x New Balance Edition
TAG Heuer x New Balance FuelCell SC Elite v5
Built to push boundaries. Designed to win.
From Swiss atelier to Boston street — the run begins now.
