By Kien Lee
Rolex watches are built to last, and as such these veritable timepieces pass from wrist to wrist, gifted through generations.
Recognising the reality that the Rolex watches may be purchased by new owners as second-hand models, Rolex has launched the Rolex Certified Pre-Owned programme, executed through retailers in the brand’s official distribution network, to sell pre-loved watches that are certified as authentic and accompanied with a new two-year international guarantee.
The Rolex Certified Pre-Owned programme will first be made available at Bucherer boutiques in six countries (Switzerland, Austria, Germany, France, Denmark and the UK) beginning this month (December 2022). Other Official Rolex Retailers who choose to be part of this programme will be able to do so from spring 2023.
The new programme makes it possible to purchase pre-owned watches that the brand itself has certified and guaranteed. Its aim is to bring added value to the existing supply of pre-owned Rolex watches.
Through this mechanism, Rolex maintains its Perpetual philosophy, working to guarantee the second life of Rolexwatches already circulating on the market, with a view to preserving, maintaining and guaranteeing what already exists.
It is this relentless pursuit of excellence and a long-term commitment to future generations that once again sets Rolex apart from the rest.
Specifically, the Rolex Certified Pre-Owned programme attests the authenticity of second-hand Rolex watches – that are least three years old – at their time of resale by an Official Retailer displaying the special Rolex Certified Pre-Owned plaque.
It guarantees that these watches benefit from the quality criteria inherent to all Rolex products and from the full know-how and professionalism of the brand’s worldwide network of experts.
The Rolex Certified Pre-Owned seal that accompanies the watches concerned symbolizes their status as certified second-hand Rolex watches.
The Rolex Certified Pre-Owned guarantee card, delivered at the time of the sale, officially confirms that the watch is genuine and guarantees its proper functioning.
This card bears the words “Certified Pre-Owned” and serves as an official certificate of authenticity.
Rolex watches – new or second-hand – should only be bought from Official Rolex Retailers, who are authorized to sell and care for Rolex watches. Thanks to their skills and technical expertise, the retailers ensure the continued smooth functioning of each timepiece over the years.
Only the official Rolex network is able to provide these guarantees.