Rolex at the Newly-Opened The Academy Museum of Motion Pictures | SENATUS

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Rolex at the Newly-Opened The Academy Museum of Motion Pictures

6 October 2021

By Natalie White

The Academy Museum of Motion Pictures museum, the first and largest institution in the United States devoted to the history, science and cultural influences of filmmaking, opens in Los Angeles, marking a major milestone in cinema history.

Designed by Pritzker Prizewinning architect Renzo Piano, this hub for film lovers has 50,000 square feet of galleries, two theatres, including a 1,000-seat auditorium, an education studio and beautiful public spaces.

By illuminating the past, present and future of motion pictures, it aims to advance people’s understanding of cinema through exhibitions, screenings, programmes and collections.

In keeping with its long-standing association with the world of film, Rolex is a Founding Supporter of this pioneering institution – a logical development demonstrating the brand’s continuous pursuit and promotion of excellence, its commitment to the art of filmmaking, the preservation of cinema and the transmission of knowledge and skills to future generations.

The Rolex Gallery, a permanent, multi-room experience on the museum’s third floor, features "Stories of Cinema", with special installations that reveal the many aspects of moviemaking – technology, artists, history and social impact – through a variety of diverse and engaging voices that convey the magic of this art form.

The legendary Cosmograph Daytona, owned by actor and motor racing enthusiast Paul Newman, is also on display in the museum.

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