In celebration of its 120th anniversary, RIMOWA unveils its first-ever global integrated campaign, complete with a star-studded cast, strong storytelling and cinematic sensibility.
A select cast of renown global cultural icons, all of whom are long-time RIMOWA owners and advocates, celebrate the collective mindset that has made them who they are – a fundamental belief that mastery is a never-ending journey and that no one builds a legacy by standing still.
The campaign is a celebratory declaration of RIMOWA's ethos and its role as the resilient companion for a lifetime of purposeful journeys.
Twenty-time grand slam winning athlete, Roger Federer; Men's Artistic Director at Louis Vuitton & Founder & Creative Director of Off-White, Virgil Abloh; model, spokesperson and activist, Adwoa Aboah; international chef, businessman and restaurateur, Nobu Matsuhisa; and Dior Men’s jewellery designer & Founder and Creative Director of AMBUSH, Yoon Ahn all take part in marking the occasion by sharing their personal interpretations of what travel has meant for their lives.
The campaign also marks the beginning of an exclusive partnership between Roger Federer and RIMOWA that will extend to various projects over the next two years.
Shot on three continents by five different directors, every director worked closely with each cultural icon to create an emotionally insightful and visually distinct expression of their personal journey. In addition to the films, the campaign also features photography by Brett Lloyd.
Roger Federer's film is directed by Karim Huu Do and features a real-life childhood conversation with his father at the moment of young Roger’s first trip to Zurich.
The five films have been combined into an anthem film.