Passion and dynamism sum up Thomas Sabo perfectly and these attributes also apply to the world of Formula One motorsport.
So it seems only natural that the lifestyle label is now also taking pole position in Formula One. With the partnership with Mercedes driver Nico Rosberg, Thomas Sabo has decided to join forces with one of the most promising drivers of the 2010 season.
Nico is young, dynamic and also a true rebel behind the wheel. For this reason, he perfectly reflects the “drive” of our brand. We are therefore particularly thrilled to line up with him at the start of the new season”, comments company founder, Thomas Sabo.And CEO Bernd Stadlwieser is also convinced by the new collaboration
The prospect of building a long-term bond with Nico is decisive for me. I very much look forward to our partnership.In future, Nico Rosberg – who loves wearing Thomas Sabo jewellery in private – will also add a sparkle to his work gear with the lifestyle label: from now on, the Thomas Sabo name will feature prominently on his racing suit, cap and helmet.
