The New Tiffany T True Stars in Tiffany & Co. Spring 2019 Campaign | SENATUS



The New Tiffany T True Stars in Tiffany & Co. Spring 2019 Campaign

10 June 2019

By Tricia Oliveira

Tiffany & Co.'s global brand icon, Tiffany T, is the star of the brand's newest ad campaign for the Spring-Summer season. The Tiffany T features a strong, graphic form of the letter T and has been reimagined into a range of cuffs, bracelets, pendants, rings and earrings made of 18k gold —rose, yellow, white — and sterling silver. Some pieces are adorned with diamonds either as magnificent accents or as signature pieces.

Added this year to the collection is the new Tiffany T True bracelets and rings, with the T motif showcased in a distinctively bold new way, with interlocking Ts given a faceted finish.

Refined, strong and structured, the new Tiffany T True designs are clean and architectural, making a powerful statement.

Available in 18k yellow, white and rose gold, the T True jewellery is contemporary and versatile, worn stacked or alone.

The American jeweller's Spring 2019 advertising campaign, shot by fashion photographer Craig McDean and styled by Alex White, brings together five diverse personalities, models Kendall Jenner, Carolyn Murphy, Imaan Hammam, Mica Argañaraz and Fei Fei Sun.

Together, they celebrate optimism, personal style and self-expression, epitomising the appeal of the Tiffany & Co jewellery.

Juxtaposing their portraits with iconic Tiffany designs, depicted in a fresh and unexpected way, the instantly-recognizable Tiffany Blue Box® is a mainstay element that appears throughout, and brings to mind the incomparable joy of receiving a Tiffany gift.

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