The NEW Rolls-Royce Phantom Premieres in South East Asia | SENATUS

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The NEW Rolls-Royce Phantom Premieres in South East Asia

17 October 2017

By Peter Vossner

From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925, it was ajudged 'The Best Car in the World'. It is no coincidence then that it has played a part ferrying some of the world's most influential and powerful men and women, parading in some of the most defining historical moments over the last 92 years

Now in its 8th iteration, the all-new Rolls-Royce Phantom has just made its South East Asian premiere, making an appearance in an exquisite Belladonna Purple, with a two-tone contrast interior finished in Arctic White and Purple Silk.

Available in both Standard and Extended Wheelbase versions, the new Phantom offers a thoroughly contemporary design interpretation of Rolls-Royce DNA – one that symbolizes sheer power of presence.

Promising a "Magic Carpet Ride" experience, sound is enhanced to levels of near-silence, thanks to integration of a slew of new technologies and an all-new twin-turbocharged V12 engine capable of delivering effortless progress to any destination.

An all-new aluminium 'Architecture of Luxury' makes the Phantom lighter, stiffer and quieter.

This innovation is unique to Rolls-Royce, and will underpin every future model in time to come starting with Cullinan due to arrive in 2019.

A divine selection of materials have been placed in artisans' hands to be placed thoughtfully throughout the car' interior. As a result, being inside New Phantom is akin to entering a luxury hotel suite – a lifestyle not unknown to patrons of the marque.

A selection of rear seating options is available on New Phantom, from lounge to individual formats.

Technology hidden until required, leaving only the visual majesty of curated wood, leather and billeted metal for all to admire.

The centerpiece of New Phantom is ‘The Gallery’ – a notion that reinterprets the motor car's dashboard for the first time in 100 years.

A piece of hardened glass spans the entire length of the dashboard, and this sets the stage for patrons to display spectacular works of art if they desire.

Whether it is traditional art media, or material fascination with wood, fabrics or metal, or even displaying personal memorabilia like a vintage baseball card collection, Rolls-Royce welcomes challenges to convention with this new Bespoke capability. Patrons will even be able to work with their favourite artist to create one-of-a-kind installations.

With this near limitless degree of personalisation now available to patrons, there is little doubt that New Phantom will stand peerless at the pinnacle of luxury, a creation truly one, of one.

First deliveries of the car are expected in Q1 of 2018.

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