"From flirty feathers to textural tweeds, it’s all about individual style and clothes with personality," explains Michael Kors in a statement introducing the upcoming Fall 2016 ad campaigns for the trio of Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens.
The American designer once again enlists Mario Testino to lens the visuals, shot in New York City, with a simple brief, "This season, we’re throwing out the rulebook."
Danish model Freja Beha Erichsen fronts the topline Michael Kors Collection, photographed in the backseat of a luxury vintage car showcasing fur coats, ostrich feather pants, as well as a tweed number.
Emmy Rappe, Romy Schonberger, and Sven de Vries continue on in the MICHAEL Michael Kors series, with a helicopter as a prop, set on the rooftop of what looks like a Manhattan building. MICHAEL Michael Kors watches, handbags, sunglasses, and jewelry - staples of the collection - feature in the ad visuals.
Finally for Michael Kors Mens, Wouter Peelen is placed with a private jet and a sportscar to emphasise the sportiness and chic casual silhouettes of the menswear collection.
