Maserati Unveils the Alfieri Concept in Celebration of Centenary | SENATUS

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Maserati Unveils the Alfieri Concept in Celebration of Centenary

5 April 2014

By Scott Campbell

In celebration of its 100th anniversary, Maserati has unveiled the Alfieri, a 2+2 concept car at the 2014 Geneva International Motor Show, pointing towards the future of the Italian marque.

A 100% fully functional prototype, the concept bears the name of the most prominent of the Maserati brothers, and the engineering genius who founded "Officine Alfieri Maserati" in Bologna a century ago. The Alfieri was conceptualised b Lorenzo Ramaciotti and created at the Maserati Centro Stile in Turin by a small group of talented young designers led by Marco Tencone.

The Alfieri is a timely reminder to re-establish Maserati's true orientation in terms of design and production.

With the Quattroporte and Ghibli as sporty, upper class four door saloons, the Alfieri brings back to mind the remarkable racing heritage and unique tradition in exotic GT cars of Maserati.

There is no doubt that the Alfieri concept represents the true essence of the Maserati brand. It is a sleek, Italian style 2+2 like the 1957 3500 GT, the 1959 5000 GT and the 1969 Indy before it, and clearly affirms Maserati's racing DNA. 

Sportier in character than the GranTurismo, the Alfieri boasts proportions that might well be archetypal for a future true sport car and certainly hint at the brand's stylistic intentions for the near future.

"Maserati doesn't change. Maserati is always Maserati", as Ramaciotti puts it.

As with all concept cars, there is a strong desire to turn the Alfieri into reality.

Though not yet at the final prototype stage like tomorrow's grand touring, it has nevertheless been conceived, designed and created in an approach aimed at 100% realism.

According to Lorenzo Ramaciotti, "The Alfieri is a transition point between 100 glorious years of history and the future that is opening up before us. I sincerely can't say that we'll see this car in production in two years-time, but I'm certain we'll see something very similar."

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