For the model that it proudly hails "the most powerful and dynamic Rolls-Royce in history," Rolls-Royce Motor Cars is certainly not pulling any stops when it comes to producing captivating visuals of the crown jewel in its fleet.
The Rolls-Royce Wraith is sleek and eye-catching and embodies all the British super-luxury marque's hallmark attributes of luxury, refinement and hand-craftsmanship.
Following up with a previous campaign that featured British actor and Hollywood star Ed Westwick, Rolls-Royce Motor Cars has unveiled a brand new set of visuals with former FIA Formula One World Champion, Jenson Button, at the forefront.
The Briton showcases the Wraith as the ultimate Grand Tourer, a car crafted for the world's trailblazers who seek adventure.
A 6.6 litre Twin-turbo V12 engine powers the Wraith inside, and on the exterior, dramatic fastback lines define its unmistakably eye-catching silhouette. It isn't just a car of unprecedented craftsmanship and design.
The leather on the interior, are the softest in the business, is paired with equally tactile, bookmatched 'Canadel' wood panelling running throughout the fascia and doors, giving the Wraith a superyacht-like experience
Ambience inside is further enhanced with the Starlight Headliner, with 1,340 small fibre-optic lights hand-woven into the roof upholstery to create the feel of a starry night out.
"Some lead the way. Others light it"
This is not just a call to arms, it's the defining philosophy of Rolls-Royce.
And its Wraith? A ride that exudes power, style and drama for those who restlessly seek more.