Louis Vuitton has opened Le Chocolat Maxime Frédéric at Louis Vuitton in Marina Bay Sands in Singapore, offering an assortment of chocolates inspired by the codes of Louis Vuitton, packaged in the Maison's emblematic boxes.
The launch marks the debut of the chocolate shop outside of France. Earlier in 2022, Maxime Frédéric began his adventure with Louis Vuitton with the opening of a Louis Vuitton café and first chocolate shop in Paris. The journey continued in Courchevel with the opening of the Le Chocolat Maxime Frédéric at Louis Vuitton pop-up for the winter.
The chocolate destination at Louis Vuitton's flagship store in Singapore sees a selection of chocolates staged like pieces of art atop an undulating counter in the chocolate shop, and a curvilinear counter in natural oak surrounded by stacked trunks interspersed with niches will display the boxed chocolate creations.
Similar to trunk making, the creation of the chocolates by the award-winning Chef Pâtissier of the Cheval Blanc Paris, entail a specialized know-how and hand-craftmanship. During a visit to Asnières, the historic home of Louis Vuitton, and present-day trunk-making atelier, Frédéric meets with the artisans who create the emblematic Louis Vuitton trunks by hand.
Drawing inspiration from Louis Vuitton's iconic house codes, Frédéric employs creative techniques in handcrafting the exquisite chocolate treats. His centerpiece creation – Vivienne on Malle (trunk) is inspired by the Vivienne music box. When set in motion with a simple twist of a chocolate key, Vivienne pirouettes atop a trunk; showcasing the technical prowess and creativity of Maxime Frédéric who has perfected the art of constructing intricate chocolate gear mechanisms.
The Petula (pet lion), another iconic mascot from Louis Vuitton also brings an enchanting surprise for clients. Designed like a piñata, each Petula chocolate figure is generously filled with coated hazelnuts, providing a delightful crunchy flavor. The meticulous placement of individual petal design on the Petula's mane exhibits the exacting level of craftsmanship.
Among the chocolate offerings, the Damier-shaped Chocolate Tablets, Monogram Flower, Chocolate Bar and Filled Trunk Tablets also take inspiration from Louis Vuitton's signature motifs. From childlike and whimsical to full-bodied and sophisticated, there is a sweet creation for everyone.
Specially for Valentine's Day, Frédéric has also created the Filled Heart Saint Valentine including five heart-shaped chocolates in three delicate flavors: pistachio, almond and hazelnut, available in limited quantities.
