Gucci Ancora campaign - the first collection by Sabato De Sarno | SENATUS

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Gucci Ancora campaign - the first collection by Sabato De Sarno

9 January 2024

By Tricia Oliviera

Gucci unveils its Gucci Ancora campaign, transcending the boundaries of fashion with a narrative that celebrates personal expression, beauty, and a timeless allure.

Envisioned by Creative Director Sabato De Sarno for his first collection for the Italian label, the campaign for the Spring Summer 2024 collection is a tribute to fashion photography captured by David Sims' iconic lens, the first photographer with which Sabato De Sarno worked.

A story of real life and authentic women empowered by a wardrobe of essential pieces crafted for everyday elegance.

Five new faces—Ana, Fadia, Jiahui, Nyajuok, and Violet, are at the center of the Gucci Ancora imagery, representing a diverse spectrum of beauty while starring in the campaign naturally, as they are.

Sensuality conceived as an attitude of beauty, freedom and confidence becomes the overarching theme of a collection that extends a personal invitation to every woman—a call to live exactly in their own unique way, to revel in the distinct emotion that only fashion can inspire: ancora.

With moments captured in unison, models bring to life a visual geometry of solids and voids, choral shots that cast a light on the distinctive ways they wear the Spring Summer 2024 collection.

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