Girard-Perregaux Partners with Aston Martin | SENATUS

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Girard-Perregaux Partners with Aston Martin

1 March 2021

By Peter Vossner

Girard-Perregaux has announced its partnership with the Aston Martin Cognizant Formula OneTM Team and its branding will feature in the race cars at the start of the 2021 F1 season in Bahrain.

In addition, the first timepiece to be borne from the collaboration between Aston Martin and Girard-Perregaux will be revealed later this year.

In the relentless pursuit of speed, time is the overriding concern. The race against the clock has captivated fans of motorsport for more than 100 years while the measurement of time has challenged watchmakers throughout history. The similarities between both domains are clear to see.

Both Aston Martin and Girard-Perregaux were founded by visionaries with an innate passion. Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford, while Girard-Perregaux can trace its origins to 1791 when Jean-François Bautte, aged just 19, produced his first watch. But most notably, it was a love story which led to the birth of one of the greatest names in watchmaking when Constant Girard married Marie Perregaux in 1854.

While both organisations have amassed a wealth of skills and traditions, they continue to look ahead. Indeed, it is this progressive mindset which sees both firms embrace continuous improvement and pursue superior performance.

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