First of its Kind in the World, The Macallan Boutique @ 1855 Opens in Singapore | SENATUS

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First of its Kind in the World, The Macallan Boutique @ 1855 Opens in Singapore

15 June 2018

By Natalie White

The Macallan Boutique @ 1855, the first of its kind in the world, is a boutique borne of a partnership between Edrington Singapore and leading local premium wine and spirits retailer 1855 The Bottle Shop.

Located at the newly-completed Marina One, the destination encapsulates the brand essence of The Macallan. 

The 500 square-feet space aspires to be a hub of exploration, education and experience, bringing to life the brand's foundation and promise with a compelling narrative. It seeks to be a platform for the brand to consistently engage with its consumers and create a lasting impression for both fans and new consumers alike.

The visual journey begins as soon as guests arrive at the store-front. Commanding the window display is The Macallan M Decanter, pinnacle of the brand’s exquisite range, perched elegantly on a pedestal and backed by a collection of glass-cut chevron-angled panels.

As guests step into the retail space, a charming tasting bar awaits them, where they can look forward to a guided flight tasting of The Macallan whiskies, hosted by The Macallan Boutique Associate.

Its wood- carved ceiling is also reflective of the iconic ceiling of the brand's newly-opened distillery in the 370-acre, Easter Elchies estate in Moray, Scotland.

Round the corner of the boutique is the current exhibition of The Masters of Photography series, an archival collection of collaborative whisky expressions between The Macallan and renowned photographers - ultimate masters of their medium whose partnership with The Macallan reflects our shared values of superior craftsmanship and commitment to excellence.

The Macallan’s extensive range of exquisite whiskies, limited editions and merchandise are available at this flagship boutique. Expect the core 12 Year Old age statements of Sherry Oak, Double Cask and Triple Cask Matured, as well as the prestigious 1824 Masters Series collection – Rare Cask, Reflexion, No. 6 and M. Those uncertain of which expression to take home will be pleased to find an interactive screen which provides guidance to the art of choosing the perfect bottle for every occasion, based on their preferred tasting notes and serving style. The Boutique Associate will also be on hand to ensure each bottle is an informed purchase made with confidence.

Patrons will also be able to purchase limited edition releases like The Macallan Edition No. 3, Classic Cut and even The Macallan 50 Years Old, a Fine and Rare expression limited to 200 bottles world-wide. Only a selected few bottles of the peerless spirit is available exclusively at the Boutique, its solitary retailer in Singapore. Merchandise previously only offered online to the Europe and United Kingdom audiences will also be made accessible in-store. These include a suite of offerings suitable for gifting – premium cufflinks, branded glassware, writing materials, Roja Dove scented candles and the highly sought-after ice ball makers.

Completing the journey will be a spectacular feature wall which showcases a lifestyle take on the brand and its offerings. Fresh flowers adorn the shelves accompanied by books about whisky and spirits while vases filled with acorns and barley line the racks. The Macallan Quest Collection which is available for sale through global travel retail is also on display, a testament to the synergy that this boutique seeks to encompass.

THE MACALLAN BOUTIQUE @ 1855
Marina One, 5 Straits View
#01-24
Singapore 018935

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