Following a successful initial collaboration at Harrods FENDI CAFFE and Peekaboo Bar pop-up, FENDI's Prefall 2020 Collection designed by Silvia Venturini Fendi, sees the return of Los Angeles-based visual artist Joshua Vides, bringing a touch of dynamic, free spirited Californian vibe.
Known worldwide for his unique black & white marker style, Joshua Vides applies a cartoon-like treatment to FENDI's women's, men's and kid's ready-to-wear and accessories pieces, in a collection dubbed "California Sky".
In keeping with his signature style, Joshua Vides worked a black & white color palette including his trademark marker style, peppered by sky blue and wisteria violet touches, to create charming 3D, tromp-l’oeil effects by mapping the seams and edges of a range of urban and resort styles.
He also reinterpreted a vibrant, whimsical floral allover motif and reworked the FENDI Stamps and the iconic FF logo, splashed over a degrade background inspired by the shades of the Roman sky, with cartoonish, graphic exuberance.
The result is a collection that includes from street-savvy nylon windbreakers, embossed cycling shorts, compact knits and printed denim pants to luxurious featherweight fur coats and cardigans, reversible padded blousons, perforated leather jackets, as well as a selection of elegant evening styles crafted from a textured cloqué jacquard fabric. For beach escapes, kaftans and poplin shirtdresses are shown next to beachwear and activewear for an energetic, dynamic vibe.
The same aesthetic also extends to FENDI's iconic accessories, from the Peekaboo and Baguette iconic bags, shown in a super soft padded leather, and the new FENDI Roma shopper, to the signature Colibrì sling-backs and FF Fluid sock sneakers crafted from polished leather.
For the men, tromp l'oeil effects, shaded details, flowers and revisited FF logo patterns give a twist to cotton jackets, satin blousons, embossed leather outerwear, sweatshirts, T-shirts, denim pants, cotton trousers, Bermuda pants, as well as accessories, including the iconic Baguette, a small travel case, a backpack, a fanny pack, small leather goods, sneakers, sandals and slides.
