BOSS x Russell Athletic Collection Launches in Singapore with Pop-up Showcase | SENATUS

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BOSS x Russell Athletic Collection Launches in Singapore with Pop-up Showcase

By Tricia Oliveira

The BOSS x Russell Athletic collection has launched in Singapore at the BOSS Store, located at #01-06 at Mandarin Gallery.

Featuring unisex pieces, the collection brings together the best of both worlds, uniting archive inspiration from each to drive change and create something new. Russell Athletic’s iconic aesthetic, rooted in American sportswear, is united with BOSS’s tailored approach. The nostalgic storytelling of classic sportswear meets the art of tailoring.

To celebrate the occasion, BOSS presents an immersive, off-court experience located outside the Mandarin Gallery entrance along Orchard Road. Modelled after a basketball court, highlights include a pink vending machine displaying a curated selection of BOSS x Russell Athletic off-court classics and limited-edition BOSS x Russell Athletic basketballs, and a striking basketball court and bleachers display for photo opportunities.

The multi-channel #BOSSxRussellAthletic activation is accompanied by a social media campaign featuring a diverse group of local talents. The assets will also include players from the Singapore Slingers like Delvin Goh, Lanvin Raj, Ng Han Bin and Xavier Alexander showing off their skills using the signature BOSS x Russell Athletic basketball.

The BOSS x Russell Athletic showcase is located outside the Mandarin Gallery entrance along Orchard Road, and open to the public until 10 May 2021.

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