Barbara Palvin joines Longines as its newest Ambassador of Elegance | SENATUS



Barbara Palvin joines Longines as its newest Ambassador of Elegance

26 March 2024

By Tricia Oliviera

Longines welcomes Barbara Palvin as its new Ambassador of Elegance, bringing onboard the internationally acclaimed Hungarian supermodel who as casual as she is refined, as accessible as she is striking, is undeniably refreshing take on elegance.

Longines’ Ambassadors of Elegance are distinguished not only with their professional accomplishments but also with unique personal qualities that set them apart from the crowd, and with her unique background, Barbara is an ideal new member of the family.

“We are thrilled to announce that Barbara Palvin has become an Ambassador of Elegance. Her noteworthy presence at the launch of the Mini DolceVita last year in New York already actually set the tone for this successful collaboration to come. She is a pure expression of what true elegance is, but more than that, she embodies the contemporary and bold woman we have in mind when we create our products. Barbara is positive and radiant and her original take on elegance will add something very special to our future global campaigns.” commented Matthias Breschan, CEO of Longines.

Barbara Palvin is also looking forward to her journey with Longines. She says: “Joining the prestigious family of Longines Ambassadors of Elegance is a real honour for me, as the value of innate elegance the brand stands for truly resonates with me, in every facet of my life. I cannot wait to develop this exciting partnership with the Longines team and I thank them for the trust they put in me representing the brand all over the world.”

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