Text by Tricia Oliveira | Photography from Cartier

With the newly launched Paris Nouvelle Vague collection, Cartier encapsulates the magic of the Parisian lady and the Cartier jewellery into 7 unique lines, reflecting the 7 moods of Paris Mischievous – Sparkling – Delicate – Emancipated – Impish – Glamour – Voluptuous.

Free-thinking, joyful, playful and mysterious, the Parisian woman is an inspiration to the Cartier Maison.

In these 7 unique lines, explained through 7 separate videos now available, Cartier tells a story of an urban walk, a discovery of the city of savoir-vivre, the city of freedom. A real love story in motion, between Paris, the Parisian lady and Cartier, mapped out in creative rings and streets, bracelets and bridges spanning day and night.

It is a manifesto of Cartier’s freedom, modernity and style.

These jewels fit her personality, creative and in tune with Cartier codes: graphic forces rippling with feminity, a touch of sophisticated fantasy, spirit and modernity with the classic jewellery excellence.

From one neighborhood to the next, the Parisian knows her way, playful or fatal, now bright, now delicate, always elegant wherever she goes. For this lady, Cartier imagines jewels with signature allure, translating the freedom and modernity of the eternally Parisian lady.

The Paris Nouvelle Vague Collection is designed as a hymn to her multiple nuances and hues, her secrets of seduction and style.

Watch the videos below:

On 3 July, Cartier hosted a grand celebration in Seoul, Korea to launch its latest creative jewellery collection: Paris Nouvelle Vague. The event welcomed close to 500 celebrities and socialites and press from the region. In attendance at the star-studded event were Dongwook Lee, Eunhye Yoon, Heesun Kim, Jinhee Ji, Jiwon Ha, Jungsoo Byun, Ko Soo, Mihee Jang, Namgil Kim, Seunggi Lee, and Siwon Choi. See more photos

In addition, Big Bang's G-Dragon, who had been traveling on his first solo world tour, and was recently in Singapore for a private event, performed an exhilarating set for Cartier's guests. See more photos

For the occasion, the Vista Hall at Sheraton Grande Walkerhill Hotel in Seoul, Korea was transformed into a made-to-measure Paris for the launch of the collection with sections depicting the 7 moods of the city.

For the exhibition, the entrance featured sights of a floating Paris while the main exhibit was an upside-down version of the French capital, with video projections played on walls taking visitors from sunrise to sunset, and through the night in the city. See more photos

Upside down buildings and lampposts housed window displays of each of the 7 collections and telescopes lining the exhibition hall provided a closer look into highlighted pieces.

Singapore
ION Orchard | 2 Orchard Turn . #01-20, #02-10 . Singapore 238801
Tel: +65 6235 0295

Ngee Ann City | 391 Orchard Road . #01-33, #02-02/03/04 Takashimaya Shopping Centre Ngee Ann City Tower B . Singapore 238874
Tel: +65 6734 2427

Marina Bay Sands | 2 Bayfront Avenue . #B1-39A/40, B2-38 The Shoppes at Marina Bay Sands . Singapore 018970
Tel: +65 6688 7388

Malaysia
KLCC | Lot C-G05 & 105A Ground & First Floor . Suria KLCC Kuala Lumpur City Centre . Kuala Lumpur . 50088 Malaysia
Tel: +60 (3) 2303 5088

Thailand
SIAM Paragon | M47-48 Main Level . Siam Paragon Shopping Centre . 991 Rama 1 Road Pathumwan . Bangkok 10330
Tel: +66 (8) 2610 9945

For more information, go to //www.cartier.com