CHANEL Re-Invigorates the Première Watch with New Collection | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

CHANEL Re-Invigorates the Première Watch with New Collection
By SENATUS Magazine | 7 April 2013

The “Première” was the first CHANEL watch to be created, in 1987. In 2013, the French luxury label launches a re-imagined collection, drawing its identity from an articulated bracelet formed by graphic interlocking links. Its rectangular shape with cut corners is an echo of mademoiselle CHANEL’s tastes for simplicity.

The proportions echo the stopper of N°5 (it's fragrance) and are reminiscent of the Place Vendôme, where the couturier once lived and where the CHANEL fine jewellery flagship store now stands.

6 Photos | View Photos

Watches & Jewelry

Eternal allure: Bvlgari’s Serpenti Infinito coils into Mumbai with art, light, and transformation

Fashion & Style

Red Dot by Tod’s: Italian craftsmanship meets the pulse of modern luxury

Watches & Jewelry

VCARB’s Inside the Garage brings Formula One glamour to Orchard Road

Watches & Jewelry

Tiffany & Co. unveils Shell chapter of Blue Book 2025, a high jewelry ode to ocean splendour

Watches & Jewelry

Engineering elegance: Inside the making of Cartier’s Love Unlimited

Watches & Jewelry

Hublot signs a quarterback of precision: Patrick Mahomes

All Rights Reserved. SENATUS © 2025
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.