Burberry is set to open a boutique at Pacific Place, Hong Kong. The largest in Asia Pacific with a 21,500 square foot space, the store reflects the brand’s design concept and features a stunning crystal façade exterior (a first for the brand) inspired by the iconic Burberry check.

And just like the one located on Regent Street, London, the Pacific Place store merges both the physical and digital aspect of the Burberry experience with the custom-built exterior screens streaming the live events while the interior video walls showcase the live imagery from Burberry's Instagram.

To celebrate the opening, an event will be hosted tomorrow on the 1st November with live British music performances by Carl Barat and Khalil Fong. Hosted by Mr. Bailey himself, notable attendees to the event would include celebrities such as the Burberry model and actress Rosie Huntington, Maggie Cheung, Supermodel Du Juan, Joey Yung, Denise Ho, Edmond Leung and Anthony Wong. Fans of Burberry can stay connected to the event through the live updates on Burberry's social platforms such as Facebook, Twitter, Instagram, Youtube and Sina Weibo.

Images: Burberry.com