In conjunction with the video manifesto for the new EA7 Campaign, the site thesenseofbeing.com is now live -- a visit is highly recommended! The line's core values shine through: endeavor, courage, teamwork and drive. The manifesto is a veritable ode to sport and performance, coupled with a passion for excellence and determination.

The video's interplay of powerful imagery and inspiring messages resonate strongly. The actions speak for themselves. Each video frame zeroes in on a specific discipline, creating a crescendo of movements that culminate in a general message: being there is what matters most.