After Hong Kong Chater House and Tokyo Ginza Tower, Fifth Avenue completes the trilogy of the Armani Stores designed by Doriana and Massimiliano Fuksas for the famous designer. Situated in the centre of New York, in one of the street more known, the project takes up the first three floors of two buildings localized between the 5th Avenue and the 56th Street. Besides the basement, the show room develops on four differents levels and it’s conceived of an only space, without clear distinctions, a singing space connected with the power generated by the whirlwind of the staircase.