| 13 November 2025
In the world of relentless precision and high-octane glamour, few names resonate like Ayrton Senna. The legendary three-time Formula 1® World Champion didn't just race—he commanded the track. Now, TAG Heuer pays tribute to this enduring icon of speed and spirit with two thrilling special-edition timepieces, the Formula 1 Chronograph x Senna, ensuring his legacy is captured for the modern wrist.
These two watches are not merely chronographs; they are wearable adrenaline.
The collection offers a dual personality for the discerning collector. The 44mm model is unabashedly bold and daring, echoing Senna's fearless approach to the hairpin turn. For those who prefer a more refined, classic take on performance, the 43mm edition delivers.
Both versions share thrilling design signatures that cement their tribute status: a chronograph subdial at six o'clock bursts with vibrant, Brazilian flag-inspired tones, a flash of heritage and passion. Furthermore, the bezel of each is engraved with the iconic Senna emblem, a subtle nod to the racing legend's unparalleled focus.
The first iteration, fueled by an automatic movement, champions Senna’s spirited identity. It features a streamlined date display at three o'clock and a seconds counter at nine, stamped with the unforgettable signature yellow “S” logo. The second version offers a different mechanical rhythm with a running seconds counter at three and a 30-minute counter at nine.
But the final touch of luxury heritage is on the wrist: the reimagining of the iconic S/EL bracelet. With its interlocking steel “S” links—a TAG Heuer hallmark from the late 1980s—this bracelet, famously worn by Senna throughout his career, flawlessly unites his legendary achievements with the brand’s definitive motorsport legacy.
These creations are more than watches; they are a daily inspiration, a tangible reminder of the relentless pursuit of excellence and passion, both on the fastest track and in your fastest life.
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