ZENITH has announced freeride skiing sensation Richard Permin as its newest Friend of the Brand.

Known for his freeride and steep skiing, Richard Permin is recognized as one of the most talented of his generation of skiers. His talent and experience in the art of free skiing redefine the sensation of adventure sports.

After taking part in several freeride ski competitions around the world, he embraced his creative side and chose to participate in and create several films in different extreme environments, including Alaska. His latest film, Odysseus, is a symbol of the kind of creative art Richard wants to propose.

Known for his jaw-dropping feats and fearless approach to freeriding, Richard Permin perfectly embodies the ZENITH philosophy of Time To Reach Your Star — pushing one’s own boundaries to reach new heights and achieve the impossible. His passion for extreme sports aligns seamlessly with ZENITH's commitment to craftsmanship, precision, and innovation.