Hennessy opens first flagship boutique in Asia - Taikoo Li Qiantan in Shanghai | SENATUS



Hennessy opens first flagship boutique in Asia - Taikoo Li Qiantan in Shanghai
By SENATUS Editor | 23 January 2024

Maison Hennessy has recently opened its first flagship boutique in Asia, located in Taikoo Li Qiantan neighborhood in Shanghai, a global metropolis renowned for its influence, leading the world in pioneering retail concepts and elevated customer experience.

The architecture of the boutique pays tribute to the craftsmanship and heritage associated with cognac: at the heart of the store, the design incorporates the gracefully curved lines of the “Master Blender Table”, including a video installation that presents the stories of the eight generations of Master Blenders, tasting committees, and craftsmen who have nurtured Hennessy cognacs over the years. Here, consumers can delve into Hennessy's profound cultural heritage and the artistry of craftsmanship while savoring and acquiring the exquisite cognacs.

Our boutique is unique as it proudly displays the complete range of Hennessy products, including locally crafted limited editions. This collection encapsulates a 250-year brand legacy originated in Cognac and has now spread worldwide.

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