TAG Heuer is back on an exciting journey into the world of high-end eyewear in partnership with LVMH’s eyewear expert, Thélios, renowned for setting new standards of luxury in the eyewear industry, fusing the distinctive identity of its Maisons with the artistry of Italian craftsmanship.

This revival exemplifies TAG Heuer’s dedication to uniting performance, functionality, style, and innovation with glasses that offer unparalleled quality and comfort, harmoniously integrating eyewear into professional settings, sporting endeavors, and everyday life.

The avant-garde eyewear collection will be revealed during the LVMH Watch Week on January 29th, 2024 and officially presented at a dedicated launch event in Milan on February 1st, 2024.