From the period of 1988 through 1994, Daniel Roth as an independent brand produced some of the most remarkable and collectible wristwatches in the world, including its original 25-piece commission of a hand-wound tourbillon for London retailer William Asprey in addition to the most finely finished handwound chronographs and perpetual calendars in the world, all in its signature ellipsocurvex case shape.

In 1994, the DANIEL ROTH brand was acquired by the controlling family of iconic retailer The Hour Glass, then by Bulgari in 2000. As Bulgari has now decided to focus its production capacities on its own collections, DANIEL ROTH is now to be revived as an independent brand with the help and guidance of the minds behind La Fabrique du Temps Louis Vuitton.

With product design and development currently underway for public reveal in a few months, DANIEL ROTH will aim to capture the mechanical ingenuity and contemporary classicism that defined Roth’s work in its earliest days.

Upon its revival later this year, DANIEL ROTH will produce no more than a few hundred pieces per year, recapturing its original mantra of “La Montre Objet d’Art”. More details will be shared in the second half of 2023, including the introduction of its first watch – produced in a 20-piece “souscription” series.