Peak Performance has opened its second Brand Store in China, located in the renowned Reel Mall in Shanghai.

The new store concept reflects Peak Performance’ Scandinavian heritage combined with a contemporary, tech-forward design, and aims to inspire Chinese consumers towards an active lifestyle in the outdoors.

“Our store opening in Shanghai is an exciting part of our global expansion plan. After the successful launch of our first Brand store in Beijing, we look forward to inspiring the Shanghai community to enjoy the outdoors through our functional, high-quality products with a uniquely bold and progressive expression that never goes out of style”, says Sara Molnar, CEO and Brand President, Peak Performance