Alaïa has opened a new boutique in Soho of New York City - an iconic district where Azzedine Alaïa opened its first space in America.

“New York has always been one of the creative hearts intimately linked to the history of the house,” explains Myriam Serrano, Alaïa’s CEO. “We are delighted to open this new and exciting chapter in a city that means so much to fashion, to creativity in general and to Alaïa.”

For this special occasion, Pieter Mulier himself chose the furniture and the art works to celebrate American artists.