Italianity, the Sea World, Technicity, and Modern Heroes connect the two-story space through the past and present of the Panerai brand. It includes an inventive modular lounge setting and interactive technology to create an immersive environment that offers a direct, sensory experience with Panerai watches and the lifestyle they have inspired.

“We are thrilled to strengthen our presence in Switzerland. The second concept store after Geneva, Panerai unveils the Zurich flagship at Bahnhofstrasse 32. Our new creative concept transforms the store’s atmosphere and redesigns the brand’s relationship with its customers: making it a destination for leisure, connection and compelling experiences.” Jean-Marc Pontroue, Panerai CEO