Chloé Fragrances has opened its first-ever Chloé Atelier des Fleurs boutique in Singapore on 1st November 2022. The enchanting boutique aims to deliver to consumers a stunning visual experience reflective of Chloé’s storied history and brand codes, showcasing exclusive collections as well as an elevated store experience.
Located in the prime location of Raffles City #01-40A, the space is painted in delicate, romantic hues of powder pink and creams, emulating a garden setting complete with an elegant French flower cart paired with a sprawl of floral arrangements.
Each scent in Atelier des Fleurs is, at its core, a pared-down expression of one flower, pure and simple. The collection’s 17 eponymous fragrances – from Cedrus to Violette – capture the essence of their respective flower; as each one reveals itself fully, opening through the top notes, blossoming at the heart, taking root at the base, leaving a unique trail in its wake. Following this particular vision of perfumery, Chloé has subtly recreated the scents of freshly picked flowers full of vitality.