Tottenham Hotspur star Son Heung-Min has added unto his ambassadorial duties for Burberry with those of Calvin Klein as well. The South Korean football player builds on his marketability with his humility and on-field prowess, as the new season of the British Premier League kicked off this past weekend.

As a longtime fan of the brand, I’m thrilled to be representing Calvin Klein Underwear in my home country. Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit. Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal,” said Son.